Episode 6

Burnout to Bottled Magic: Ceci Tucker on Building Wilde Folk & Trusting the Pivot

Published on: 12th June, 2025

She didn’t plan to start a perfume line — her body asked her to.

This week on Get in My Chair, I’m talking with Ceci Tucker — Austin-based interior designer and founder of Wilde Folk, a holistic perfume and wellness brand with serious soul.

We’re diving into:

  • ⚡️ The health shift that changed everything
  • 🔥 Why her first perfume was a rebellion — not a product
  • 📦 Behind the scenes of her rebrand (and what’s next for Wilde Folk)
  • 🧠 What most creators don’t talk about when they pivot their business

Ceci is proof that following your intuition isn’t always easy — but it’s where the magic lives.

This convo is raw, real, and full of moments that’ll make you think “am I playing it too safe?”

Tune in. Take what you need. Let Ceci’s story move you.

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About the Podcast

Get in My Chair Podcast
This isn’t your average beauty biz podcast — it’s the one the industry’s been missing.

The Get In My Chair Podcast is where real-deal beauty pros, creatives, and salon owners come for the fresh take on strategy, content, and client connection — straight from someone who actually knows what it’s like behind the chair.

Hosted by Kylie Clayborne, this show blends modern marketing with real talk, creative energy, and the kind of honest conversations the beauty industry needs right now.

From solo episodes to guest interviews, you’ll get a mix of smart strategy, tangible takeaways, and the permission to do things differently.

🎧 Pull up a seat — because in this chair, it’s all about building something beautiful and sustainable.